Are you spending too much on online advertising? Find out how to answer this here. In this post I wrote on the Cardinal Path blog, I explain how diminishing returns can be used to optimize your spending budget. As you are probably aware, every dollar spent on advertising does not generate equal return. When looking […]
Tag Archives: statistics
I really want to use data science! Where should I start?
Economist Robin Hansen’s most viral tweet says: “Good CS expert says: Most firms that think they want advanced AI/ML really just need linear regression on cleaned-up data.” I’d take this even further and say that most firms that think they want linear regression really just need good data visualization on trustworthy data. And those that […]