Is your organization thinking about attribution? Who should you choose to help you solve the attribution problem? I wrote this post on Cardinal Path’s blog to help you ask the right questions to get the best attribution vendor for you.
Data-driven attribution is used to determine which marketing channels have the largest impact on conversion. While rule- based attribution can be subjective, as you assign how much credit each channel gets depending on its position in the conversion path, data driven attribution leads to more objective results. This helps to determine which channels are driving the most conversions.
If you’re looking for an attribution solution, you may not even know where to begin. Are you aware of the types of attribution solutions the different providers offer? Are you even ready for an attribution model? What types of questions should you ask internally and to prospective vendors to ensure you get the best solution possible for your business needs?
In this post, we will review some of the key questions you should be asking when gauging the different attribution solutions. Think of this as an attribution procurement ‘pep talk’.
Learn more here.