I have been on two webinars during my time at Cardinal Path.
Content Attribution
One of the projects I’m super proud of that I’ve worked on at Cardinal Path is Content Attribution. This is a code base I developed and then helped to deploy to help measure content performance.
Do you want to learn what content attribution is? Check out this webinar I was one of the speakers in. The other speakers were Charlotte Bourne from Cardinal Path and Erika Akella from Intel.
In this webinar, you’ll discover ways to apply both strategy and measurement to your content including:
- Setting baseline content KPIs & aligning to audience
- Identifying the value of your content to better inform your team
- Understanding what a successful content path looks like
- Identifying value of always-on content vs. campaign content
You can also read the Q&A blog post to see what questions were asked after the webinar. Some really detailed questions were asked so there’s certainly a learning opportunity for anyone who wants to optimise their content measurement!
Data Science for Marketing Lift
One of the first webinar’s I was on was to highlight data science capabilities. You can find the recording here on Cardinal Path’s site.
In this on-demand webinar, our experts go over a broad range of data science techniques and expose how major global brands are using them for valuable business insights including:
- Customer lifetime value for customer segmentation and activation
- Forecasting and predictive analytics with machine learning
- Natural language processing for digital marketing optimization
The Q&A portion of the webinar can be found here.
Check them out if you are interested in learning more about either topic!