I have been on two webinars during my time at Cardinal Path. Content Attribution One of the projects I’m super proud of that I’ve worked on at Cardinal Path is Content Attribution. This is a code base I developed and then helped to deploy to help measure content performance. Do you want to learn what […]
Monthly Archives: February 2018
What Attribution Doesn’t Measure
Attribution isn’t the only way to analyze media, and in some cases, it isn’t the most appropriate tool. Consider media mix modeling when you want to measure offline and branding initiatives more than the direct response to media: Attribution, whether rules based or data-driven, captures credit towards a conversion or purchase. So what doesn’t get credit? Attribution […]