Attribution is a hot topic, but it can be daunting to know where to begin. Read my post on Cardinal Path’s blog to find out where you should begin.
What does getting as complicated as necessary look like for you? That depends on where you are on the path to attribution. For example, for a Google Analytics user it might look something like this:
- Starting out in attribution? Use the rules-based attribution reports available in the free version Google Analytics.
- Explored rules-based and need to get a bit deeper but have low budget? Use customization of these rules based approaches. Further, Google’s announcement on free Google Attribution can also help get you started.
- Ready to start getting serious about attribution? Google Analytics 360 will allow you to use Data Driven attribution (on top of all the other great reasons to use Google Analytics 360.)
- Explored all the previous options and ready to get more serious about attribution in particular, and have larger budget? Time for an attribution specific vendor (for example Google Attribution 360.)
Get more details here.