Read my post on Cardinal Path’s blog to learn more about content attribution.
Attribution is used to determine which marketing events contribute the most (and most often) to sales conversions. But in almost all cases, customers will see more than just advertising before they convert. Oftentimes, they will be fed content across your website which is just starting to educate, inform, and ‘warm them up’ – gradually bolstering their willingness to convert.
Rather than thinking about which marketing channels lead to the highest lift in conversion rate, what if you asked which content types are leading to the highest lift in conversion rate? Here are some questions that you should ask:
Learn more here.