I have been on two webinars during my time at Cardinal Path. Content Attribution One of the projects I’m super proud of that I’ve worked on at Cardinal Path is Content Attribution. This is a code base I developed and then helped to deploy to help measure content performance. Do you want to learn what […]
Tag Archives: content attribution
Is your website helping drive conversions? Use Content Attribution to find out!
Read my post on Cardinal Path’s blog to learn more about content attribution. Attribution is used to determine which marketing events contribute the most (and most often) to sales conversions. But in almost all cases, customers will see more than just advertising before they convert. Oftentimes, they will be fed content across your website which […]